As a smaller community hospital, you know that retaining patients is essential to your success. However, with patients becoming increasingly discerning when it comes to healthcare, your hospital's survival may hinge on your ability to provide an experience that meets their expectations. That's where a killer website comes in. In today's digital age, patients expect a seamless, user-friendly, and secure experience when they visit a hospital website, and small hospitals need to be fast and agile to do as much as they can on their limited marketing budget. Unfortunately, many smaller hospitals struggle to keep up with this demand, and may lose out on elective procedure dollars as a result. But fear not, because Novel Koncept is on a mission to help small hospitals get the digital presence they deserve. We specialize in platforms like Webflow, which allow us to create high-performing, visually stunning, and secure websites that can help smaller hospitals compete with larger, more established hospitals while also empowering them to manage their own content, without being held hostage by a digital agency. In this blog post, we'll explore why a killer website is essential for your small hospital's survival, and how Novel Koncept can help you build the website of your patients' dreams.
Winning the Battle for Elective Procedure Dollars: How Patients' Emotional Decisions Determine Your Hospital's Success
Patients are no longer limited to the nearest geographic healthcare option and are making healthcare decisions based on a variety of factors, including trust, safety, and reliability. This presents a major challenge for smaller community hospitals that may not have the same marketing power or reputation as larger hospitals. As a result, patients may choose to go to a larger, more established hospital for elective procedures, even if it means traveling further.
Adding to this challenge is the fact that larger hospitals have more money to spend on marketing and advertising, which can make it difficult for smaller hospitals to compete. Patients may be influenced by the perception that bigger is better, even if this is not necessarily the case.
Here are some facts about how people make decisions based upon emotion and how your website can affect those decisions:
- We make financial decisions based 90% on emotion and only 10% on logic (Nobel Prize-winning psychologist Daniel Kahneman)
- 74.4% of the population sought health information online first (Online Health Information Seeking Behavior: A Systematic Review)
- It takes less than 1/8th of a second for an online visitor to form a first opinion of your brand once they've perused your company's website (Eye-tracking studies: first impressions form quickly on the web)
- 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. A 2-second delay in load time resulted in abandonment rates of up to 87% (source)
Unfortunately, smaller hospitals with dated websites that perform poorly on mobile and do not convey a sense of quality and convenience to patients are at a particular disadvantage. Patients make emotional decisions, and if a hospital's website doesn't create an emotional connection with patients, they may not consider that hospital to be a viable option for their healthcare needs.
The big risk for smaller hospitals is that patients in their community may leave to go to a bigger hospital in a metropolitan area to receive elective procedures. Elective procedures bring in a ton of revenue to a hospital, and if a patient does not FEEL that they can get a good quality healthcare from their local hospital then they'll take their elective procedure dollars and go to the big-city hospital.
In the next section, we'll discuss why smaller hospitals need to be proactive about building a digital presence that conveys quality as well as convenience to their patients.
Rise Above the Competition: How a Quality Digital Presence Can Help Small Hospitals Retain Patients for Elective Procedures
To compete with larger hospitals for elective procedure dollars, smaller hospitals need to be proactive about building a digital presence that conveys quality as well as convenience to their patients. This means having a website that not only looks great and performs well, but also taps into the emotional factors that influence patient decision-making.
At Novel Koncept, we understand that patients are not always rational or logical when it comes to making healthcare decisions. We are emotional creatures who make emotional decisions that we try to rationalize. That's why we work with our clients to create websites that not only communicate quality and convenience but also create an emotional connection with patients, making them feel like your hospital is the right choice for them.
A visually appealing and secure website is essential for any hospital, but it's equally important to recognize the power of emotional connection. Patients want to feel confident and comfortable with their healthcare provider, and a website that emotionally and subconsciously connects with patients can be the difference between a patient choosing your hospital over a larger, more established one.
Through careful use of design elements, imagery, and messaging, we can help smaller hospitals create a website that conveys a sense of trust, safety, and reliability to patients. When patients feel emotionally connected to your hospital, they are more likely to choose your hospital over a larger one, even if it's not the closest or most well-known option.
Moreover, we use platforms like Webflow to build high-performing, visually stunning, and secure websites that not only meet your patients' expectations but also empower your hospital to manage its own content, without being held hostage by a digital agency. This means that you can be fast and agile to do as much as you can on your limited marketing budget, which is particularly important for smaller hospitals looking to compete with larger competitors.
In the next section, we'll delve deeper into the key features that make a killer website and how Novel Koncept can help you achieve this goal.
Top Five Must-Haves for a Killer Hospital Website that Wins Patient Elective Procedure Dollars
- Create a visually appealing and user-friendly design: Your website should look great and be easy to navigate. Use high-quality images and graphics, clear and concise messaging, and a layout that makes it easy for patients to find the information they need.
- Optimize for mobile devices: More and more patients are accessing healthcare information on their smartphones, so it's essential that your website is optimized for mobile devices. This means that your website should load quickly, be easy to navigate, and display correctly on smaller screens.
- Ensure your website is secure: Patients are entrusting their personal and sensitive information to your hospital, and it's important to ensure that your website is secure. This means using SSL encryption, following best practices for data handling and storage, and protecting against cyber threats.
- Make it easy for patients to book appointments and pay bills: One of the biggest frustrations for patients is difficulty in booking appointments and paying bills. Your website should make these processes as easy as possible, with clear calls-to-action and simple forms that patients can use to schedule appointments or pay their bills online.
- Create an emotional connection with patients: Patients are emotional creatures, and they make healthcare decisions based on how they feel about their provider. Your website should be designed to create an emotional connection with patients, conveying a sense of trust, safety, and reliability that makes them feel confident in choosing your hospital for their healthcare needs.
Conclusion: Building a Better Digital Future for Small Hospitals
At Novel Koncept, we believe that small hospitals deserve a high-quality digital presence that enables them to compete with larger, more established hospitals for patient elective procedure dollars. We're on a mission to empower small hospitals to build better websites that convey quality and convenience to patients and win their business.
Our pre-configured building blocks and optimized designs allow hospitals to build a great website without being held hostage by a digital agency. We use platforms like Webflow to build high-performing, visually stunning, and secure websites that are preconfigured for hospital use on the back-end CMS system. Our websites are optimized for mobile devices and are designed to be user-friendly, making it easy for patients to find the information they need and take action. And through careful use of design elements, imagery, and messaging, we help hospitals create an emotional connection with patients, conveying a sense of trust, safety, and reliability.
But we don't stop at building a great website. We work with our clients to create a comprehensive digital strategy that includes search engine optimization, social media marketing, and other tactics that can help small hospitals compete with larger competitors. Our goal is to help our clients win patient elective procedure dollars and build a sustainable business that can serve their local community for years to come.
If you're a small hospital looking to improve your digital presence and win patient elective procedure dollars, we encourage you to CONTACT US today. Together, we can build a better digital future for your hospital and your community.