How to Improve Patient Engagement on Your Hospital's Website

A young woman looking at her smartphone doing research on a hospital that she's considering for her elective procedure. She's very impressed by the hospital's website redesign experience by Novel Koncept.

In today's digital age, patients are increasingly turning to hospital websites for information and services. However, many hospital websites fail to engage patients, leading to lost revenue and trust. This blog offers practical tips for improving patient engagement on your hospital's website through user-friendly design, high-quality content, mobile optimization, multimedia, and easy contact options.

How to Improve Patient Engagement on Your Hospital's Website

March 4, 2023

Article Published

I. Overview

Clearly, we are fully living in the information age, and patients are increasingly relying on the internet to supplement information from their doctor when approaching an elective procedure. As a result, hospitals need to prioritize patient engagement on their website to meet the needs and expectations of their patients. Patient engagement is not only crucial for building trust and improving patient satisfaction, but it can also have a significant impact on a hospital's revenue. By improving patient engagement on your hospital's website, you can create a more personalized and accessible experience that helps patients feel connected to your hospital and the care they receive. In this blog post, we'll explore various strategies that hospitals can implement to improve patient engagement on their website and ultimately provide a better experience for their patients.

II. Create a User-Friendly Website

A website that is difficult to navigate or poorly designed can lead to patient frustration and a decrease in engagement. Patients who are unable to find the information they need or who become frustrated with a website's design are likely to leave the site without taking any further action. To improve patient engagement, hospitals must prioritize website navigation and design. This means ensuring that the website is organized in a logical and easy-to-use manner, with clear headings, menus, and submenus. Additionally, a visually appealing and modern website design can make a huge difference in patient engagement. A clean, attractive design can convey professionalism, trustworthiness, and care, making patients more likely to engage with the website and the hospital as a whole.

Here’s a user-friendly Hospital Website design example.

III. Provide High-Quality Content

Creating high-quality content is essential to engage patients on your hospital's website. It's not just about providing information but also making it compelling, detailed, and easy to understand. Despite the complicated nature of medical information, hospitals need to make it approachable by using simple language, graphics, and videos. Patient testimonials and educational articles are examples of content that can keep patients interested and informed about your hospital's services.

IV. Optimize for Mobile Devices

As more patients rely on their mobile devices to access the internet, it's essential for hospitals to have a website that's optimized for mobile. If your website is not mobile-friendly, you risk losing potential patients and revenue. In our previous blog post, "Optimizing Your Website for Mobile", we discussed the importance of mobile optimization and provided tips on how to make your website more mobile-friendly. In this post, we'll explore how mobile optimization can improve patient engagement on your hospital's website.

V. Use Multimedia to Engage Patients

Incorporating multimedia content is a great way to make your hospital's website more engaging and interesting for patients. High-quality photos and videos of your hospital, medical team, and services can create a more personalized and human connection with patients. Patient testimonials in the form of videos or written stories can also serve as social proof and build trust. Infographics and diagrams can be useful for simplifying complex medical information and making it easier for patients to understand.

VI. Make it Easy for Patients to Contact You

Making it easy for patients to contact your hospital is crucial for patient engagement. Your website should provide clear and visible contact information, including phone numbers, email addresses, and physical addresses. Implementing easy contact options such as online appointment scheduling and live chat can also improve patient satisfaction and drive revenue. Ensuring that the contact options are accessible from all pages of the website can make it convenient for patients to get in touch with your hospital.

VII. Let Your Human Story Shine Through

Sharing the stories of your staff and patients can be a powerful tool to establish trust and build an emotional connection with your website visitors. When patients are seeking medical care, they want to feel confident that they are in good hands and that their medical team cares about them as individuals. By showcasing the human side of your hospital, you can convey a sense of compassion, expertise, and professionalism that will put patients at ease and make them feel more comfortable seeking care at your facility.

High-quality photos and videos that capture the personality and expertise of your medical team can be particularly effective in building trust. When patients can see the friendly faces and caring attitudes of the people who will be taking care of them, they are more likely to feel comfortable and confident in their decision to choose your hospital. Additionally, patient testimonials and success stories can provide social proof that your hospital has a proven track record of providing high-quality care and achieving positive outcomes.

It's important to keep in mind that patients are often dealing with complex medical issues and may be feeling vulnerable or overwhelmed. As such, it's crucial that the content on your website is approachable and easy to understand for anyone. Complicated medical jargon and technical terms can be intimidating and off-putting for patients, so it's important to present information in a clear, concise, and empathetic manner. By doing so, you can help patients feel more informed and empowered to make decisions about their healthcare, and ultimately build the trust necessary to establish long-term relationships with your hospital.


In conclusion, improving patient engagement on your hospital's website is crucial for building trust, improving patient experience, and driving revenue. By creating a user-friendly website, providing high-quality content, optimizing for mobile devices, utilizing multimedia content, making it easy for patients to contact you, and showcasing staff and patient stories, you can create a website that engages patients and builds trust. So take action now and start implementing these tips on your hospital's website. Your patients will thank you for it! And if you need help with your website redesign, CONTACT US at Novel Koncept for expert guidance and support.

No items found.

Design blog for creative stakeholders