Outsourcing Your Hospital's Website Design: 4 Reasons Why it's the Best Decision You'll Make
You know what they say, time is money. And when it comes to your hospital's website, time is definitely something you don't have a lot of. That's why outsourcing your website design is a no-brainer. Here's why.
1. Expertise at Your Fingertips
You're a hospital, not a web design company. And that's okay! By outsourcing your website design, you're putting the project into the hands of experts who have the skills and expertise to make your website look amazing. A professional design team will know the latest industry standards and best practices to make your site shine.
2. Save Time and Money
Trying to design your own website in-house is like trying to perform brain surgery with a butter knife. It's just not going to end well. By outsourcing your website design, you're freeing up your team to focus on what they do best. Plus, a professional design team will have the tools and resources needed to complete your project efficiently and effectively, saving you money in the long run.
3. A Better User Experience
If your website looks like it's straight out of the 90s, it's time for a refresh. A good website design partner will put a strong emphasis on user experience. They'll create a website that is easy to navigate, visually appealing, and intuitive for users. And when your website looks good, users are more likely to engage with your content, trust your hospital, and ultimately become patients.
4. Customized for Your Needs
Your hospital is unique, and your website should be too. By outsourcing your website design, you can work with a design partner to create a website that meets your specific needs and goals. This includes custom features, integrations with third-party tools, and more. A custom website can help your hospital stand out from the competition and better represent your brand.
5 Guidelines for Finding the Right Website Design Partner
Now that you're convinced that outsourcing your website design is the way to go, how do you find the right design partner for your hospital?
1. Look for Healthcare Experience
When it comes to website design for hospitals, experience matters. Look for a design partner that has experience working in the healthcare industry. They'll understand the unique needs and challenges that come with designing a hospital website.
2. Check their Portfolio
Design style is important. Make sure to check out the design partner's portfolio to see if their style matches your vision. Look for examples of websites they've designed for hospitals or healthcare companies.
3. Read Reviews and Testimonials
You wouldn't trust a doctor without checking their reviews, right? The same goes for your website design partner. Read reviews and testimonials from past clients to get an idea of what it's like to work with them.
4. Ask About Their Process
Make sure to ask your design partner about their design process and how they'll manage the project. You want to make sure you're on the same page about timelines, communication, and deliverables.
5. Communication is Key
Make sure to find a design partner who values communication and transparency. You want to be kept in the loop throughout the design process and feel comfortable asking questions or making suggestions.
Ensure Your Vendor Delivers The Following 4 Core Components Into Your Website (or you might pay the price)
1. Great UI for Older Patients
As hospitals cater to an aging population, it's essential to ensure that your website is easy to use for older patients. A professional website design team will have the expertise to create a user interface that is simple, intuitive, and optimized for older patients. This can include larger fonts, clear instructions, and easy-to-find links.
2. Mobile-Friendly Design
In today's world, your hospital's website must perform well on mobile devices. More and more patients are searching for healthcare providers on their phones, so having a website that's easy to navigate on a small screen is essential. A professional website design team will know how to create a responsive design that looks great on all devices.
Your hospital's website must be accessible to everyone, including people with disabilities. Websites that are not accessible risk alienating a significant portion of the population. There are tools available to make sure your website is compliant with accessibility standards, such as AudioEye, AccessiBe, and UserWay. A professional website design team will have experience with these tools and can ensure your website is accessible to all.
4. Website Security
Your hospital's website needs to be secure, protecting sensitive information such as patient data. That's why we use Webflow over WordPress, which is common in hospitals. WordPress is vulnerable to security breaches and hacks, as we discuss in our blog post "Don't Let Hackers Exploit Your Hospital's Website: Understanding the Risks of WordPress." A professional website design team will ensure your website is secure, protecting your hospital and your patients.
Conclusion: Let Us Help You Create a Winning Website for Your Hospital
When it comes to creating a website for your hospital, outsourcing your website design is a smart choice. With the right design partner by your side, you'll save time and money, have access to expertise and experience, and end up with a website that truly represents your brand.
At Novel Koncept, we're here to help you create a website that stands out in a crowded market. Our experienced team of web designers, developers, and project managers has worked with hospitals and healthcare organizations of all sizes. We know what it takes to create a website that is visually appealing, easy to navigate, and optimized for search engines.
So if you're ready to take your hospital's website to the next level, let's chat. Contact us today to learn more about our website design services and how we can help your hospital achieve its digital marketing goals.